Meet Leo, your personal shopper.
He swims through the chaos, learns what matters to you, and surfaces the best options in minutes.
Navigate the noise. Choose with confidence.
How Leo works
Understand the category
Product research today means wading through marketing noise, incentivized reviews, and recommendations that go stale the moment they're published.
Leo cuts through the noise and bias. He fills in the gaps — the things you didn't know to ask — starting with what actually matters in a category, so you shop informed, not just influenced.
Pin down what matters
Leo works with you to understand your specific needs, narrowing the market to five options worth considering.
Verified, current data
Every recommendation is built on real-time data verified by industry experts — never a discontinued or repriced product.
What people ask before they start.
Who is Leo? +
Leo is your personal shopper from Lionfish Tech Advisors. He learns what matters to you, narrows the market, and hands back a short list of options worth considering — backed by real-time data verified by industry experts.
How is Leo different from Google or ChatGPT? +
A search gives you ads and affiliate lists. A chatbot gives you confident guesses from frozen training data. Leo gives you ranked, personalized recommendations checked against live data verified by human analysts.
Is Leo free? +
Yes. Asking Leo is free, and the Private Beta costs nothing to join.
Where is Leo available? +
Leo is currently available for USA shopping only. Non-USA requests will be updated on availability.
Can I use Leo for work decisions? +
Yes. Personal and work decisions are both welcome, and for bigger decisions connect to Periscope, which, like Leo, is powered by the Lionfish Aquarium platform for deep, human-verified vendor intelligence. Learn more about Periscope here.
Leo's getting ready. Get in early.
Drop your details and we'll let you know the moment the full shopping experience launches.